The Visual Freight Broker (VFB) application was developed by PPG&A, Inc. to resell to
clients in the freight brokerage industry that are looking for a web-based application.
Freight brokers manage transport logistics by formulating a relationship between their customer
and a particular carrier.

VFB Load Browse allows the user to access detail drilldown capabilities without
leaving the browse form. AJAX enabled pages update content as the user steps back to
the previous form.
The VFB application manages the movement of freight from origin (shipper) to destination
(consignee). For example, a broker can use VFB to enter and track the details of a load
that needs to be moved across the country. The broker can also use the custom tools built
into the application to identify a carrier to haul the load.
VFB maintains information about customers, shippers, consignees, carriers, equipment, services,
messages, and various other entities. Users enter new and recurring freight loads into VFB early
in the morning. Next, dispatchers begin matching customer loads with carriers using various tools
within VFB. Dispatchers negotiate specific rates with each individual carrier in order to make a
profit on the load. Loads have various characteristics that can be used to manage them through the
entire transportation cycle. Application users can set these in VFB or VFB will do this automatically.
After loads are completed, they still have value; this trait allows VFB to recompile load details in
order to help the users match loads with carriers.
It is very important for each freight broker to navigate and query the data within VFB.
Profitability is determined by the team’s ability to handle a large number of loads in a short
period of time.
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