The LeadTracker application is a brand-new application that tracks inquiries from prospective customers
for large car dealerships. It was developed by Presence Consulting Corporation using Iron Speed Designer.
IVRSurveys.com is a leader in the development and deployment of highly customized Interactive Voice Response
(IVR) programs for several industries. IVRSurveys.com is most notably known in the market research industry
for developing the methodology that collects data on customer satisfaction and customer experience. It then
reports that data in real time via the internet.
Clients served by IVRSurveys.com include McDonald’s, Gatorade, Blue Shield, American Airlines, Arby’s
Restaurants, Bank One, Best Buy, Circuit City, KFC, and Kmart, among others.
Iron Speed Designer generated Edit Page has code overridden to edit record on Page_Load.
LeadTracker’s administrative interface is used internally by IVRSurveys.com, but other screens are
accessed by the car dealerships themselves.
The application alerts car dealerships about new prospects after customers have taken an initial interactive
phone survey. The application stores all collected information so sales people can follow up and provide information
to the prospects.
Another business function of the application, using similar technology, helps salespeople target customers for
vehicle trade-ins.
When people call the toll-free number on the promotional mailer or sales receipt, the Interactive Voice Survey
System is activated. It identifies them using the "incentive code" printed on the material. After the survey
system collects information about the potential customer, it records the information in the LeadsTracker database.
Depending on the configuration of the application, car dealerships may or may not get an email alert.
Each car dealership has a designated individual, usually the sales manager, who logs into the application throughout
the day to check new leads. New leads in the system are highlighted so the user knows instantly which sales lead to
focus on or arrange a call-back. Once the sales record is viewed or edited, LeadsTracker will automatically flag the
record as “read” and takes off the highlighting, similar to the actions in an email inbox. This added feature is
extremely helpful for all users when they take a quick glance into the system.
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